Managing Communication Campaigns During Crises According To William Thomas’s Social Theory
نویسندگان
چکیده
منابع مشابه
Message Strategy Effects for Risk-Reduction Campaigns during Health Crises
Advertising campaigns carried out by firms post-health crises have been well documented in the literature, but the results, in terms of their effectiveness in recovering demand, are mixed. This paper examines the effect of risk-framed message appeal (aimed at reducing uncertainty about a product by elaborating upon new safety controls) on reductions in losses resulting from crises in comparison...
متن کاملRUOK? Blogging Communication Technologies During Crises
This article compares communication technologies within and across crises, using evidence from contemporary postings in 68,022 blogs and news feeds and using a semiautomatic method to detect words that increase in usage during a crisis. Three case studies from 2005 are used: the July 7 London attacks, the New Orleans hurricane, and the Pakistan-Kashmir earthquake. The results highlight the info...
متن کاملModeling social risk amplification during recall crises
Public response to risk is socially shaped in a way that often severely overor under-estimates expert risk assessments. One of the main theoretical tools to examine public risk responses of this kind is the social amplification of risk framework. An important finding is that social amplification is strongly influenced by the conduct of those managing a risk. This study models social risk amplif...
متن کاملK. William Kapp's theory of social costs: A Luhmannian interpretation
a r t i c l e i n f o Social costs Open systems Autopoiesis Sustainability In developing his famous theory of social costs, K. William Kapp claimed to draw inspiration from the theory of open systems. The present paper reconstructs the notion of social costs from the perspective of the Luhmannian theory of autopoietic social systems, an alternative systems-theoretic paradigm. According to Luhma...
متن کاملThe Impact of Social Media Appearances During Election Campaigns
With social media services gaining importance in recent years, political institutions are continuously incorporating this development especially during elective campaigns. In the present empirical study, we use the Unified Theory of Acceptance and Use of Technology (UTAUT) to conceptualize the level of acceptance of social media appearances. To identify differences when dealing with politically...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International conference KNOWLEDGE-BASED ORGANIZATION
سال: 2015
ISSN: 1843-6722
DOI: 10.1515/kbo-2015-0044